A magician never reveals his secrets... unless he's a down on his luck, ex-con, trying to mount a comeback, and you stick a camera in his face.
Sometimes I miss New York. This is one of those times, because this week's debut of Enlighten Us: The Rise and Fall of James Arthur Ray at the Tribeca Film Festival is an event I'm actually sorry to miss, if only for stunning reveals like the above. You want to see how I played my followers like fiddles? Watch my hands, as I subliminally conduct your thoughts and feelings. See? ACTING!!!
This is not to say that it's a great film. I'm hearing not very good things about its effectiveness in conveying the horror of James Ray's actions, or holding him to account. For starters, the families of his victims were never even contacted by the filmmakers, so their voices and continuing concerns are notably absent. According to The Verge, Virginia Brown, mother of the late Kirby Brown, took it upon herself to contact the director, Jenny Carchman, and met with her over lunch. Kirby's sister Jean Brown's calls were unreturned, and Carchman declined to interview any family members on film. Ginny has posted a letter under the auspices of SEEK Safely, Inc., the organization of which she is a founding member.
We were disturbed to see clips of Ray “at work” before and after his incarceration serving as an infomercial for his comeback. The film failed to look critically at the tactics Ray had used prior to his incarceration and continues to use that put his customers at risk of emotional, financial,and physical harm; the film even omitted important facts such as the suicide of another attendee at a Ray event just months prior to the three deaths in Sedona. Many of these tactics, such as encouraging participants to share about personal trauma in a group setting, are commonly used in the unregulated selfhelp industry and are exactly the sorts of “red flags” SEEK wants to alert consumers to.
When asked at the end of the film how and why Sedona happened, Ray’s declares, “Sedona had to happen. It was the only way I could experience and learn… A test of character. I think I did ok.” Unfortunately, the people who were injured and traumatized, and especially those who died, are not so “ok."